Two Takeaways from the GFA Spring Meeting
Savannah is the oldest city in the state of Georgia. Visitors admire its historic buildings and cobblestone streets, but America’s Most Haunted City isn’t stuck in the past. Recently, members of the Gasket Fabricators Association (GFA) met in Savannah for the GFA’s semi-annual meeting. Topics of discussion included the current state and future prospects of an industry that’s moving rapidly.
As a leading supplier of specialized elastomers, Specialty Silicone Products (SSP) can help you stay ahead of the pack. At the GFA’s Spring Meeting in Savannah, we gained two takeaways that can assist you with accelerating business growth. First, differentiation is driving key business decisions. Second, gasket fabricators need a partner who can help them meet the growing, global demand for silicone products.
Have you ever heard the phrase, “If you always do what you always did, you’ll always get what you always got”? Historically, many gasket fabricators have earned a significant percentage of their sales from a single industry. For some companies, the automotive or military markets have been lucrative. For other fabricators, the big wins have come from appliance manufacturing or the HVAC industry. Leveraging core competencies makes sense, but many GFA members want to reach new markets to support growth.
Yet market differentiation is easier said than done. Often, this process involves introducing specialty products that take a fabricator outside of its “comfort zone”. Typically, the initial steps require learning about new materials for flexible converting. Company presidents, CEOs, and COOs may introduce new initiatives, but it’s up to Engineering and Production to implement them. That’s where differentiation meets demand – not just from new markets, but from gasket fabricators that need supplier support.
According to a recent study from The Freedonia Group, global demand for silicones will grow 5.7% annually to reach $19.3 billion (USD) in 2017. Gasket fabricators understand that it won’t be easy to enter new markets, but they see the growth potential from increased demand for silicone products. That’s why gasket fabricators who once focused mainly on military markets or mobile equipment are now seeking sales in newer industries such as medical manufacturing, unmanned systems, and robotics.
To help these forward-thinking fabricators achieve business growth, Specialty Silicone Products (SSP) offers top-notch technical support. In addition to answering your technical questions, SSP can provide direction about which customers and markets to approach. From on-line instruction for your sales team to joint sales calls with SSP personnel, Specialty Silicone Products can help your business grow. For more information, contact SSP on-line or email Dominic Testo.